Author: Billy Reeder

Navigation #2

The challenge was knowing where they were when there was nothing but water on every horizon line. When there’s no reference point to work with every direction looks the same. Choose wrong and you end up lost at sea.

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FOR ALL THE DAYS THAT END IN “WHY?” #2

The golden rule of communication is, “Know thy audience.” My personal follow up to that rule is that you reach people where they are, not where you want them to be. And this campaign did just that. It connected people with a sense of hope and comfort at a time when it was hard to know where to turn. There was nothing to sell, just a voice offering a shoulder to lean on for those who needed it.

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